5 Ways YouTube Can Help Your Business Grow
We have seen how powerful YouTube can be, between the many artists, celebrities, comedians and public figures that have launched their careers through YouTube videos. Justin Bieber of course would not be who he is today without his YouTube videos, the effectiveness of video marketing can not be ignored nor denied. While you may not be an actress, singer or comedian, you can still find growth in YouTube. Small businesses can expand their audience and grow through YouTube, particularly by using their Inbound Marketing Campaign. Over 70% of businesses use videos to market and increase exposure, since videos have shown to be five times more productive in reaching new customers than traditional content alone. Now keep in mind YouTube generates over one billion views a day (2017).
Take a look at the five ways YouTube can help your business grow:
1. Videos Can Boost Conversions and Sales
Creating a captivating video can make you money, by adding a product video on your landing page and YouTube channel you can increase conversions by 80%. Videos can be effective in generating sales, studies show that 75% of users who watched an explainer video about a product subsequently bought it. With YouTube you can not only share these videos to a mass audience, but you can track the rate at which viewers are clicking and watching.
2. Viral Marketing
YouTube provides many viral marketing advantages, from easily embedding videos on websites to sharing them on social media. Viewers constantly cycle and share videos with friends, family, and co-workers through these channels. Many times, people that receive a YouTube video that has been passed on from a family member or friend share the video with others, creating a ripple effect.
3. Search Engine Rankings
You may not be aware of this but Google owns YouTube. Yes, that’s right the largest search engine in the world owns the largest video streaming service, and with good reason. Google acquired YouTube as part of its overwhelming influential search and social media online presence. Together, it’s one of the most expansive and powerful social media marketing strategies, this is because YouTube videos are routinely ranked high on Google’s search pages.
4. Social Media Marketing Integration
YouTube videos are easily sharable, making integrating them into any social media strategy plan just as easy. When you share YouTube videos on other popular social media sites such as Facebook, Twitter, Instagram, and LinkedIn, your business exposure can increase exponentially. The more views your YouTube video receives, the higher it will rank, as the video increases in popularity the better the chance that associated links will also be clicked. This will also grow your online business presence.
5. World-Wide Accessibility
YouTube reaches countries around the globe, as it is accessible anywhere on a multitude of difference devices, from smartphones, tablets, to PCs. YouTube is also available in 61 languages in 75 countries, which is why it is the international sensation we know it to be. Because of its availability, the exposure potenital for your business’s video is nearly unlimited. YouTube continues to provide one of the most effective marketing tools available, on a 24/7 daily basis.
So What’s the Takeaway?
If you think about it, the effectiveness of video isn’t that surprising, after all, vision is our most dominant sense. Most information transmitted to our brain is visual, so if pictures can boost engagement massively, imagine what moving pictures can do to your business. Be sure to include videos into your marketing plan, and see for yourself how it can help expand your business’s horizons. If you want to learn more on creating a marketing strategy to help your business grow, contact us at DMA Solutions!