Beginners Guide to SEO – What You Need to Know
Search engine optimization or SEO is a marketing discipline focused on the growing visibility in organic (non-paid) search engine results. SEO uses both technical and creative elements to improve rankings, increase awareness in search engines, and drive traffic. There are many aspects of SEO that you must consider, from the words on your pages to the way other sites link to you online. Sometimes SEO is simply a matter of making sure your site is structured in a way that search engines understand. Aside from gaining organic visibility online, SEO is about bettering your site for people who visit.
This beginners guide will help you understand the basics of SEO. Remember if you are confused about this topic, you are not alone, and we are here to help!
Why Does My Website Need SEO?
Most web traffic is driven by the major commercial search engines, Google, Bing, and Yahoo!. Keep in mind social media platforms can also generate visits to your website, but search engines are still the primary method of navigation. Each search engine is unique in that they each provide targeted traffic, people are searching for what you’re offering and search engines are the roadways that make this happen. If a search engine cannot find your site, or add your content to their databases, you’ll miss out on the opportunity to organically drive traffic to your site.
What Are Search Queries?
Search queries are the words that a user types into the search box. These words carry extraordinary value, as we’ve seen the impact that search engine traffic can have on an organizations success. Targeted traffic through the right search queries can provide publicity, and revenue like no other channel of marketing. This is why investing in SEO is important, you can expect an exception rate of return compared to other types of marketing and promotion.
Why Can’t Search Engines Figure Out My Site Without SEO?
Search engines are always working to improve their technology to crawl the web deeper and deeper and return better results to their users. Remember search engines are smart, but they still need help. There is a limit to how far search engines can operate, whereas the right SEO can get you thousands of visitors and increase exposure. Providing good content and making it available to users will help boost rankings, as the internet becomes more and more competitive it is imperative your content rank high in search engine results.
Can I do SEO for Myself?
SEO complex, but the basics are pretty easy to understand. Even some knowledge of the subject can make a big difference, free SEO education is available all over the web, including guides like this! Combine your own research with a little practice and you are well on your way. However, if you do not have the time to learn, or the willingness to learn you may want to have an expert handle things for you.
We hope this post helped you better understand the basics of SEO. If you’re interested in boosting your search engine rankings, driving traffic to your website, and turning consumers into customers then consider investing in SEO help. At DMA Solutions our team of SEO experts will take your businesses website, and turn it into the optimal website for search engine results. Contact us today for more information on our SEO packages!