5 Ways to Promote Your Business Through Social Media
To think there was ever a time when social media wasn’t a major component of growing a small business. Many business owners and entrepreneurs still struggle with how to use social media to engage their audience and promote their business. Others have found their confidence and what works best for them, which has translated into success. Those who have found success know that using social media to grow your business starts and ends with engaging the right audiences with valuable content.
Promotion and engagement are really two sides of the same coin. Engagement is rooted in consistently sharing insight and providing value every time you connect with a customer. This establishes credibility while building trust and inspiring customers to tell their friends about you. Promotion extends your engagement efforts by presenting a valuable offer that’s based on your customers’ interests and needs. Social media amplifies your efforts so you can be found and engage a wider audience to grow your business.
To lay it out for you, here are five simple practices that will help successfully engaging customers and promoting your small business through social media.
1. Follow the One-in-Seven Rule
This rule is where only one of every seven posts overtly promotes your business. The remaining six should be focused on sharing valuable content, including posts from the community. This doesn’t mean you can’t promote your business in those other posts; just be sure you pair it with great content.
2. Ask Conversation-Starter Questions
Most people use social media to share their opinions, and enjoy doing so. Ask Facebook fans to weigh in on topics that are relevant to your business and interesting to them. For example, a fitness center may ask fans to vote on their favorite summer sports in order to be entered into a drawing to win private lessons for them and a friend who joins the club. The questions should engage fans and inspire them to refer business while giving the business owner great insight.
3. Share Your Expertise
Post little-known, fun facts in the form of questions with a special offer presented to the first person to answer correctly.
4. Provide Value
While including fun posts that reflect your personality is a must, it’s important to create content that benefits your followers. That can mean posting tips on best practices, providing access to white papers, or offering special deals on products or services.
5. Create a Pinterest Board
Making a board with eye-catching visuals will inspire customers to interact and participate. Encourage your customers to re-pin and create their own boards that reflect the initial contest for additional social amplification of your campaign.
Do you have any other tips that you use to promote your business through social media? Leave us a comment and let us know! For more help growing your business and expanding your social media reach, call us at DMA Solutions!