Studies have shown that social media has a 100% higher lead-to-close rate than outbound marketing. Consider this, if you’re putting your product on several different platforms, that means that more people have the chance to see it. The more people that talk about your business or product on social media, the more valuable and authoritative your brand will seem to new users. Sharing posts on social media, links and images to products, and interacting with your followers will increase inbound traffic, each platform is an opportunity to get consumers to your site. Being active on social media also acts as a ‘brand signal’, and leads to better search engine rankings, to search engines it shows your business is credible and trustworthy.